Prarthana Merchant
The concept was to develop a mascot embodying English charcteristics in the Chibi or Kawaii style to bring the duality of the Bakery’s English and Chinese heritage.

Route 1: Inanimate Objects turned Mascots
A selection of Chinese and English cultural icons, baking tools, and ingredients personified in the Chibi and Kawaii Style to brainstorm mascots.




Route 2: Animals turned Mascots
A selection of Chinese and English cultural icons, baking tools, and ingredients personified in the Chibi and Kawaii Style to brainstorm mascots.



Route 3: Human Mascots
A selection of Chinese and English cultural icons, baking tools, and ingredients personified in the Chibi and Kawaii Style to brainstorm mascots.

prarthana.merchant.work@gmail.com