2025

Roku Zero

Issue

How might we brand a non-alcoholic alternative to Roku Gin for Gen Z, who will have the largest number of non-alcohol drinkers?

Insight

Non-alcohol drinkers often don’t feel equally represented in drinking environments.

Idea

We designed Roku Zero in an inverted hexagonal bottle, inspired by Roku’s iconic hexagonal shape.

The only way to stack these bottles, is together, and side by side, giving equal visibility to both drinkers.

Team

Prarthana Merchant, Dominique Diaz, Chaitra Nataraj, Yashvi Agrawal, Xiaoze Yan

Contribution

Strategy, Label Design, Video Editing,
Project Management

Roku and Roku Zero.

Roku and Roku Zero stacked on pub shelves.

A top view of the bottle shapes of Roku and Roku Zero.

The label of Roku Zero

Roku and Roku Zero at it’s launch at a Sakura Festival in London.

The Roku Zero bottle from different angles.

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