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https://freight.cargo.site/t/original/i/O2387434957823440464604918256067/Img942.jpg https://freight.cargo.site/t/original/i/M2387435307112539500295278105027/Img944.jpg https://freight.cargo.site/t/original/i/C2632442667290609719880014299431/horizontal1.jpg A selection of illustrations added as Chapter Titles<br /> https://freight.cargo.site/t/original/i/X2794542862531038954035888853443/All-illustrations.jpg A selection of illustrations added as Chapter Titles<br /> https://freight.cargo.site/t/original/i/R2794770867386843008477067284931/prologue-21.25x.png <div style="text-align: center">Exploring illustration styles, and page number design.</div> https://freight.cargo.site/t/original/i/B2794770867368396264403357733315/life-as-he-knew-it1.25x.png <div style="text-align: center">Exploring illustration styles, and page number design.</div> https://freight.cargo.site/t/original/i/O2794770867423736496624486388163/welcome-home1.25x.png <div style="text-align: center">Exploring illustration styles, and page number design.</div> https://freight.cargo.site/t/original/i/B2794770867442183240698195939779/where-is-baba-21.25x.png <div style="text-align: center">Exploring illustration styles, and page number design.</div> https://freight.cargo.site/t/original/i/K2794770867331502776255938630083/chapter-11.25x.png <div style="text-align: center">Exploring illustration styles, and page number design.</div> https://freight.cargo.site/t/original/i/B2794770867349949520329648181699/chapter-21.25x.png <div style="text-align: center">Exploring illustration styles, and page number design.</div> https://freight.cargo.site/t/original/i/M2794770867405289752550776836547/prologue1.25x.png <div style="text-align: center">Exploring illustration styles, and page number design.</div> https://freight.cargo.site/t/original/i/V2794770866907227662560618942915/a-third-cog-in-the-wheel1.25x.png <div style="text-align: center">Exploring illustration styles, and page number design.</div> https://freight.cargo.site/t/original/i/E2794770867460629984771905491395/where-is-baba1.25x1.25x.png <div style="text-align: center">Exploring illustration styles, and page number design.</div> https://freight.cargo.site/t/original/i/W2794778767942862337540928901571/Comp-1.mp4 Exploring illustrating the main plot of a story through a frame by frame animation, which in this book, was a destructive sea storm. https://prarthanamerchant.cargo.site/extra 2026-09-03T07:18:43+00:00 always 0.5 https://freight.cargo.site/t/original/i/B2473413169734140452475190448579/Img113.jpg https://freight.cargo.site/t/original/i/R2473413518451390421880554197443/Img116.jpg https://freight.cargo.site/t/original/i/T2473413973901501601769383596483/Img110.jpg https://freight.cargo.site/t/original/i/N2473414193676010495944981549507/Img103.jpg https://freight.cargo.site/t/original/i/C2632442667290609719880014299431/horizontal1.jpg https://prarthanamerchant.cargo.site/dear-mom-dad 2026-09-03T07:18:43+00:00 always 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always 0.5 https://freight.cargo.site/t/original/i/Z2578059431399436005820747551171/Untitled-3-02.png https://freight.cargo.site/t/original/i/J2644807053804672926304247812547/A4-thunbnails-12.jpg https://freight.cargo.site/t/original/i/S2792945913637244749175008334275/A4-thunbnails-10.jpg https://freight.cargo.site/t/original/i/A2792946146693409376421483450819/A4-thunbnails-09.jpg https://freight.cargo.site/t/original/i/B2938242081195058926295464612291/Inhouse-and-social-design-thumbnail.jpg https://freight.cargo.site/t/original/i/T2938247081314167313785396990403/Thumbnail.jpg https://freight.cargo.site/t/original/i/I2938251291451460744663781413315/MAD-Batch-thumbnail.jpg https://freight.cargo.site/t/original/i/Q3114194933625402618660627222979/STORRD.jpg https://freight.cargo.site/t/original/i/K3114747246722716584881212953027/For-Love-of-Water.jpg https://prarthanamerchant.cargo.site/cover-page-desktop-copy 2026-09-03T07:18:42+00:00 always 0.5 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https://freight.cargo.site/t/original/i/R2636769602818919153152519639491/cover.jpg Mai Bakwaas Hu <b>(I am Rubbish)</b>, 2021 | Illustrated Poem https://freight.cargo.site/t/original/i/D2636771815505870794613235978691/spread-1-option-2.jpg Verse Translation:<b><i> I am as rubbish as stale, sour, buttermilk.</i></b> https://freight.cargo.site/t/original/i/W2636794444827802288921166287299/spread-4-option-2.jpg Verse Translation:<b><i> I am as rubbish as stale, sour, buttermilk.</i></b> https://freight.cargo.site/t/original/i/S2636794850895979583489526010307/spread-3-option-2.jpg Verse Translation:<b><i> My nose is like a crow’s beak, my hair are like wild grass.</i></b><br /> https://freight.cargo.site/t/original/i/M2636969992013401148856870441411/IMG_2449.jpg https://freight.cargo.site/t/original/i/Q2636969992529909982920737886659/IMG_2455.jpg https://freight.cargo.site/t/original/i/C2636969992456123006625899680195/IMG_2451.jpg https://freight.cargo.site/t/original/i/U2636969992493016494773318783427/IMG_2453.jpg https://freight.cargo.site/t/original/i/U2636969992474569750699609231811/IMG_2452.jpg https://freight.cargo.site/t/original/i/X2636969992511463238847028335043/IMG_2454.jpg https://freight.cargo.site/t/original/i/B2636969992437676262552190128579/IMG_2450.jpg https://freight.cargo.site/t/original/i/Z2636969992548356726994447438275/IMG_2456.jpg https://freight.cargo.site/t/original/i/A2929334410444077174569440711107/People-Compilation-w-Captions-03.png Human characters as mascots https://freight.cargo.site/t/original/i/G2929963240894063305042063331779/Compilation-w-Captions-2-01.png Inanimate objects as mascots https://freight.cargo.site/t/original/i/N2929963933384835832098630996419/Compilation-w-Captions-2-02.png Animals and birds as mascots https://freight.cargo.site/t/original/i/T2944403300135144854186132574659/Week-1-compilation-horizontal.mp4 https://prarthanamerchant.cargo.site/illustrations 2026-09-05T15:09:28+00:00 always 0.5 https://freight.cargo.site/t/original/i/Q2233719599498765837446611800515/Artboard-24.jpg Book Illustration from Dear Mom & Dad, 2023 https://freight.cargo.site/t/original/i/E2271660431904310545797532160451/Cyprus_One_Layer-1.png Cyprus, 2023 https://freight.cargo.site/t/original/i/J2271660996780507570931421745603/Dad-s_Birthday_Gift.png Illustrated Portrait, 2022 https://freight.cargo.site/t/original/i/P2271661382944648009967175274947/L-orange.png Orange, 2022 https://freight.cargo.site/t/original/i/O2271665549750539611701822951875/Mom-s_Birthday_Gift.png Illustrated Portrait, 2022 https://freight.cargo.site/t/original/i/U2271669630631497318097379201475/Untitled_Artwork.png Light Study, 2021 https://freight.cargo.site/t/original/i/L2353075385646418229901761253827/_37A9922-copy-2.jpg Cover Illustration and Design for Dear Mom & Dad, 2023 https://freight.cargo.site/t/original/i/B2387431841836325021734878384579/Img959.jpg A collection of my Chapter Illustrations in books published by Karadi Tales, 2023 https://freight.cargo.site/t/original/i/A2387434085624487171469898748355/Img934.jpg Chapter Title Illustration from the STORI Series published by Karadi Tales, 2023 https://freight.cargo.site/t/original/i/B2473413169734140452475190448579/Img113.jpg Spread from Extra, published by Bookosmia, 2023 https://freight.cargo.site/t/original/i/R2473413518451390421880554197443/Img116.jpg https://freight.cargo.site/t/original/i/N2473414193676010495944981549507/Img103.jpg Book Illustrations from Extra, published by Bookosmia, 2023 https://freight.cargo.site/t/original/i/R2632445614268655959423142265127/square.jpg Cover Illustration and Design for Dear Mom & Dad, 2023 https://freight.cargo.site/t/original/i/P2644808456310624850441457177027/A4-thunbnails-13.jpg Chapter Title Illustration from the STORI Series published by Karadi Tales, 2023 https://freight.cargo.site/t/original/i/X2794542862531038954035888853443/All-illustrations.jpg Collection of Chapter Illustrations, for publishing house Karadi Tales, 2023 https://freight.cargo.site/t/original/i/Y3118472214374037165051337839043/Untitled_Artwork-2.jpg Squid, 2026 https://prarthanamerchant.cargo.site/photography 2026-09-05T15:06:27+00:00 always 0.5 https://freight.cargo.site/t/original/i/U2271673627653556465409313804739/DSC_3411.jpg https://freight.cargo.site/t/original/i/J2271675029403191882524431552963/DSC_3728.jpg https://freight.cargo.site/t/original/i/C2632442667290609719880014299431/horizontal1.jpg https://freight.cargo.site/t/original/i/O2638286457591705533700433580483/IMG_1975.jpg https://freight.cargo.site/t/original/i/J2638289156590171190366059172291/IMG_2364.jpg https://freight.cargo.site/t/original/i/G2638291043230921329010450698691/IMG_2354.jpg https://freight.cargo.site/t/original/i/S2638291480252735179263438033347/IMG_1998.jpg https://prarthanamerchant.cargo.site/paintings-2 2026-09-05T15:06:27+00:00 always 0.5 https://freight.cargo.site/t/original/i/D2271666224477097595776092410307/orchids.png Orchids, 2022 | Watercolours https://freight.cargo.site/t/original/i/X2271666418536845251200575410627/vadapav.png <column-unit slot="0" span="9"></column-unit><column-unit slot="1" span="3">Vadapav, 2022 | Watercolours<br /> </column-unit> https://freight.cargo.site/t/original/i/D2271667397450213010745351016899/slippers.jpg Flip-flops, 2022 | Watercolours https://freight.cargo.site/t/original/i/O2271673134553640631079289557443/14.jpg Bangalore Lies in the Eyes of the Behonder, 2023 | Watercolours on Hot Press paper, mounted on MDF https://freight.cargo.site/t/original/i/R2632445614268655959423142265127/square.jpg Birds in my hometown, 2023 | Gouache https://freight.cargo.site/t/original/i/M2893604099526887114170595348931/1776430554567-f34f4644-IMG0684HEIC.jpg Birds in my hometown, 2023 | Gouache https://freight.cargo.site/t/original/i/C2893605341361698156297610138051/1776430552258-d987dec0-IMG0678HEIC.jpg Parakeet - Birds in my hometown, 2023 | Gouache https://freight.cargo.site/t/original/i/V2893606358164678243241804763587/1776430552331-cd0a9700-IMG0682HEIC.jpg Common Myna - Birds in my hometown, 2023 | Gouache https://freight.cargo.site/t/original/i/D2893612924615272673483474407875/IMG_0186.jpg Kamati Baug, A park in my hometown, 2023 | Soft Pastels https://prarthanamerchant.cargo.site/footer-21 2026-09-05T15:06:27+00:00 always 0.5 https://prarthanamerchant.cargo.site/about-4 2026-09-05T15:06:27+00:00 always 0.5 https://prarthanamerchant.cargo.site/navigation-11 2026-09-05T15:06:28+00:00 always 0.5 https://prarthanamerchant.cargo.site/top 2026-09-09T10:48:42+00:00 always 0.5 https://freight.cargo.site/t/original/i/S2587198559111461021919729750467/IMG_6737.jpeg <div style="text-align: center"><span style="--font-scale: 0.9;">At VML, UK during the D&AD New Blood Academy, 2025</span></div> https://freight.cargo.site/t/original/i/M2587200662187859377398290387395/IMG_2403.jpeg <div style="text-align: center"><span style="--font-scale: 0.9;">Volunteering for the London Design Festival, 2025</span></div> https://freight.cargo.site/t/original/i/W2587206066788725069117561049539/69c5baf1-4ac2-47a8-beab-06c8f908a5af.jpeg <div style="text-align: center"><span style="--font-scale: 0.9;">At the D&AD New Blood Awards, 2025</span></div> https://freight.cargo.site/t/original/i/D2587209378145306996645462086083/IMG_1720.jpeg <div style="text-align: center"><span style="--font-scale: 0.9;">Volunteering for the London Design Festival, 2025</span></div> https://freight.cargo.site/t/original/i/D2893394411826779651471432815043/DRJR8559.JPG <div style="text-align: center"><span style="--font-scale: 0.9;">In Chennai, India working with local communities to create an educational board game, 2022</span></div> https://freight.cargo.site/t/original/i/D2893403055731244918809095901635/IMG_0850.jpg <div style="text-align: center"><span style="--font-scale: 0.9;">Launching my first book at my Alma Mater, 2023</span></div> https://prarthanamerchant.cargo.site/footer 2026-09-05T15:06:27+00:00 always 0.5 https://prarthanamerchant.cargo.site/contact-1 2026-09-05T15:06:26+00:00 always 0.5 https://prarthanamerchant.cargo.site/navigation-12 2026-09-05T15:06:28+00:00 always 0.5 https://prarthanamerchant.cargo.site/contact 2026-09-05T15:06:26+00:00 always 0.5 https://freight.cargo.site/t/original/i/W2366723653926564882507310109123/candy.png https://prarthanamerchant.cargo.site/footer-12 2026-09-05T15:06:27+00:00 always 0.5 https://prarthanamerchant.cargo.site/contact-3 2026-09-05T15:06:27+00:00 always 0.5 https://prarthanamerchant.cargo.site/navigation-23 2026-09-05T15:06:28+00:00 always 0.5 https://prarthanamerchant.cargo.site/contact-mobile 2026-09-05T15:06:27+00:00 always 0.5 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Explorations https://freight.cargo.site/t/original/i/T3113879884229018415400495681987/Portfolio-Docs-05.jpg Logo Explorations https://freight.cargo.site/t/original/i/X3113880348976288608438939095491/Portfolio-Docs-06.jpg Menu Layout Explorations https://freight.cargo.site/t/original/i/K3113880760928977262520645784003/Portfolio-Docs-08.jpg Socials https://freight.cargo.site/t/original/i/P3113923074255000978227238080963/Portfolio-Docs-09.jpg Logo Explorations - exploring casual, premium, and summery directions for the logo https://freight.cargo.site/t/original/i/E3113923364348498281383646794179/Portfolio-Docs-11.jpg Socials https://freight.cargo.site/t/original/i/A3114017636821468599595080946115/Portfolio-Docs-12.jpg Logo Explorations https://freight.cargo.site/t/original/i/W3114017999927178946493894955459/Portfolio-Docs-13.jpg Layout Explorations https://freight.cargo.site/t/original/i/N3114018171777046737172077810115/Portfolio-Docs-14.jpg Touchpoints and Assets 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Carousel https://freight.cargo.site/t/original/i/X3114168696323244491575205892547/Portfolio-Docs-23.jpg Discovery Zone Finds Carousel https://prarthanamerchant.cargo.site/other-projects-v2-6 2026-09-05T15:06:29+00:00 always 0.5 https://prarthanamerchant.cargo.site/footer-mobile-9 2026-09-05T15:06:29+00:00 always 0.5 https://prarthanamerchant.cargo.site/for-love-of-water-1 2026-09-05T15:06:29+00:00 always 0.5 https://prarthanamerchant.cargo.site/navigation-mobile-6 2026-09-05T15:06:29+00:00 always 0.5 https://prarthanamerchant.cargo.site/cover-image-3 2026-09-05T15:06:29+00:00 always 0.5 https://freight.cargo.site/t/original/i/N2929285949740590895154772382147/Untitled_Artwork-12.png https://freight.cargo.site/t/original/i/H3114823600637236256066622525891/For-Love-of-Water-Inner-Thumbnail.jpg https://prarthanamerchant.cargo.site/project-info-10 2026-09-09T17:49:15+00:00 always 0.5 https://freight.cargo.site/t/original/i/E2561114513573009471728379040195/Untitled-1-01.png https://prarthanamerchant.cargo.site/images-3 2026-09-05T15:06:29+00:00 always 0.5 https://freight.cargo.site/t/original/i/S2572042221357286581087643177411/unnamed-4.png Initial Logo Explorations https://freight.cargo.site/t/original/i/Z3114576476745770725729219449283/01-Initial-Explorations.jpg Initial Logo Explorations https://freight.cargo.site/t/original/i/N3114652555656229746052633530819/02-Route-1.1.jpg Logo Lockups and Patterns representing different forms of water - Route 01 [Water in all it’s forms] https://freight.cargo.site/t/original/i/T3114652726307059171939695530435/03-Route-1.2.jpg Brand Applications - Route 01 (Water in all it’s forms] https://freight.cargo.site/t/original/i/W3114652932615444892307320803779/04-Route-2-1.jpg Logo Lockups and Illustrations - Route 02 [Water as a friend] https://freight.cargo.site/t/original/i/E3114653263679160783172643656131/05-Route-2.2.jpg Brand Applications - Route 02 [Water as a friend] https://freight.cargo.site/t/original/i/C3114657136739099755156391399875/06-Route-3.1.jpg Logo Lockups and Illustrations - Route 03 [Playing it safe’ https://freight.cargo.site/t/original/i/Y3114657312831718682787771126211/07-Route-3.2.jpg Brand Applications - Route 03 [Playing it safe] https://freight.cargo.site/t/original/i/D3114924013016737788133764305347/09-Identity-01.jpg Core identity https://freight.cargo.site/t/original/i/Y3115166885413309674335968235971/10-Patterns.jpg Pattern Collection https://freight.cargo.site/t/original/i/N3115188426119086402748419477955/11-Pattern-System.jpg Pattern System https://freight.cargo.site/t/original/i/N3115200210489496498768697430467/12-Imagery-and-Image-holders.jpg The imagery of the brand is unapologetically Indian and inclusive. 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https://freight.cargo.site/t/original/i/O2935430457516966032530697687491/Hot-Honey-Pack-tilted-rectangular-small-pack-copy.png https://prarthanamerchant.cargo.site/project-info-8 2026-09-05T15:06:28+00:00 always 0.5 https://freight.cargo.site/t/original/i/E2561114513573009471728379040195/Untitled-1-01.png https://prarthanamerchant.cargo.site/images-7 2026-09-05T15:06:28+00:00 always 0.5 https://freight.cargo.site/t/original/i/S2572042221357286581087643177411/unnamed-4.png https://freight.cargo.site/t/original/i/Z2930911279688012265109196181955/Mad-Batch-Logo-explorations.png https://freight.cargo.site/t/original/i/Z2932504604903400630465757254083/OOH-Posters0.5x.png https://freight.cargo.site/t/original/i/F2933670018838242098729464435139/Pop-up.png https://freight.cargo.site/t/original/i/O2935417118639432845006505054659/Bento.png https://freight.cargo.site/t/original/i/B2935427200320024705414040195523/stories.png 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center">Exploring illustration styles, and page number design.</div> https://freight.cargo.site/t/original/i/B2794770867368396264403357733315/life-as-he-knew-it1.25x.png <div style="text-align: center">Exploring illustration styles, and page number design.</div> https://freight.cargo.site/t/original/i/O2794770867423736496624486388163/welcome-home1.25x.png <div style="text-align: center">Exploring illustration styles, and page number design.</div> https://freight.cargo.site/t/original/i/B2794770867442183240698195939779/where-is-baba-21.25x.png <div style="text-align: center">Exploring illustration styles, and page number design.</div> https://freight.cargo.site/t/original/i/K2794770867331502776255938630083/chapter-11.25x.png <div style="text-align: center">Exploring illustration styles, and page number design.</div> https://freight.cargo.site/t/original/i/B2794770867349949520329648181699/chapter-21.25x.png <div style="text-align: center">Exploring illustration styles, and page number design.</div> https://freight.cargo.site/t/original/i/M2794770867405289752550776836547/prologue1.25x.png <div style="text-align: center">Exploring illustration styles, and page number design.</div> https://freight.cargo.site/t/original/i/V2794770866907227662560618942915/a-third-cog-in-the-wheel1.25x.png <div style="text-align: center">Exploring illustration styles, and page number design.</div> https://freight.cargo.site/t/original/i/E2794770867460629984771905491395/where-is-baba1.25x1.25x.png <div style="text-align: center">Exploring illustration styles, and page number design.</div> https://freight.cargo.site/t/original/i/W2794778767942862337540928901571/Comp-1.mp4 Exploring illustrating the main plot of a story through a frame by frame animation, which in this book, was a destructive sea storm. https://prarthanamerchant.cargo.site/extra-1 2026-09-05T15:06:28+00:00 always 0.5 https://freight.cargo.site/t/original/i/B2473413169734140452475190448579/Img113.jpg 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