I am an Illustrator turned Brand Designer. My work is idea-led and I like to chase the discomfort of creative problem-solving. 

I often make stuff that is quite different, bold, and sometimes needs a little convincing to be sold (much like this candy website!). So if you like it, chances are we’ll work well together! 

These candies are metaphors for my ideas - they're delightful, memorable, and always leave you wanting more.

Beyond design, I love all arts. I can give a full and enthusiastic one-woman performance of Hamilton, I am currently reading Oliver Twist (and I have so much to say about it), I spend my weekends reading in parks around London, and I love jogging by the canals in the mornings - that’s where a lot of my ideas begin. 

At my core, I’m an optimist. I believe creativity blooms when we uplift each other and that’s the kind of work I want to be a part of. 

Experience



D&AD New Blood Academy
D&AD, London
+ Selected participant in a two-week programme featuring creative workshops by industry leaders. 
+ Worked at VML UK on a live Carlsberg brief, developing and pitching a campaign in four days.
September 2025



Freelance Designer
India
+ Designed logos, books, brand guides, storyboards, and web pages for a range of corporate and social organisations.
2022 onwards

Design and Marketing Intern
Karadi Tales, India
+ Redesigned five chapter books, created audiobook packaging, and managed social media design.
September 2023
to January 2024

Design Intern
Katha, India
+ Collaborated with Dalit and Irular communities and a design team to create and field-test Sea of Stories, a board game educating children about local history and cultural identity.
June 2022
to July 2022


Graphic Design Intern
JBDigitally, India
+ Collaborated on social media graphics and conceptual carousels for global clients, creating designs aligned with client specifications and company standards.
April 2021
to June 2021



Volunteering

Creator
Crater Club, India
Hosted weekly live art sessions.
October 2022
to December 2022

Curator
Vadodara Reads, India
Organised a weekly painting and reading initiative held in parks within my hometown, Vadodara.
May 2023
to August 2024




Recognitions


D&AD New Blood Acadamy
London, United Kingdom
Acaddamer in the Class of 2025 September 2025
D&AD New Blood Award
London, United Kingdom
D&AD New Blood Winner for Roku 0.0May 2025
Site of Sites
London, United Kingdom
Feature on the Site of Sites websiteJune 2025

ilovecreatives
London, United Kingdom
Website featured as an Internet Gem 2025

London College of Communication, UAL
London, United Kingdom
UAL International Postgraduate ScholarshipMarch 2024


Srishti Insititute of Art, Design, and Technology
Bangalore, India
Commendation for Excellence in ThesisSeptember 2024


Metropolitan Museum of Art
New York, USA
Honourable Mention in an Art Contest hosted by Met TeensNovember 2020




Published Books


Design and IllustrationConstitution Land
Published by Bookosmia
2024

Chapter Illustrations  No Ticket, Will Travel
Published by Karadi Tales
2024

Chapter Illustrations  No Nonsense Nandhini
Published by Karadi Tales
2024

Chapter Illustrations  Lost in Translation
Published by Karadi Tales
2024

Chapter Illustrations  A Big Splash
Published by Karadi Tales
2024

Chapter Illustrations  Jamuna Begs to DifferPublished by Karadi Tales 2024
Design and IllustrationDiary of a Not-so-Popular KidPublished by Bookosmia 2023
Design and IllustrationExtra: Extra Chromosome, Extraordinary LovePublished by Bookosmia 2023



Education


London College of Communication, UAL
London, United Kingdom
Master of Arts
Graphic Branding and Identity
Anticipated September 2025


Srishti Institute of Art, Design and Technology
Bangalore, India
Bachelor of Design
Visual Communication and Strategic Branding
July 2019
to May 2023