I focus on concept-led design and storytelling.
Right now, I am a postgraduate student at London College of Communication, learning theories and concepts about brands and society, and keenly putting those into practice.
The most important part of the design process for me is finding truths and insights and forming them into clear narratives that provoke. And I let the outcome follow this strategic thinking, which looks much like candies - simple, clear, and delightful.
I blend graphic design and illustration in my everyday practice. However, my creativity also takes the form of photography, motion, creative coding, embroidery, and collage - there is always more to add to this list.
I want my work to reflect the care and curiosity I bring to every subject and to leave behind something thoughtful, honest, and powerful.
Experience
Freelance Designer
+ Designed logos, books, brand guides, storyboards, and web pages for a range of corporate and social organisations.
2022 onwards
Design and Marketing Intern
Karadi Tales, India
Karadi Tales, India
+ Revamped five 'StORI' chapter books with illustrations and design.
+ Developed packaging for audiobooks, with designs emphasising growth over three decades.
+ Designed and managed social media accounts.
+ Developed packaging for audiobooks, with designs emphasising growth over three decades.
+ Designed and managed social media accounts.
September 2023
to January 2024
to January 2024
Freelance Book Designer & Illustrator
Bookosmia, India
Bookosmia, India
+ Designed three children’s chapter books.
+ Created marketing collateral and orchestrated launch events.
+ Created marketing collateral and orchestrated launch events.
January 2023
to May 2024
to May 2024
Design Intern
Katha, India
Katha, India
+ Visited the Dalit and Irular communities and collaborated with them to create a board game educating children about their local history.
+ Collaborated with a team of designers to conceptualise and develop the board game -
‘Sea of Stories’.
+ Participated in field testing of the game upon completion.
+ Collaborated with a team of designers to conceptualise and develop the board game -
‘Sea of Stories’.
+ Participated in field testing of the game upon completion.
June 2022
to July 2022
to July 2022
Graphic Design Intern
JBDigitally, India
JBDigitally, India
+ Collaborated with the creative team to develop and refine social media content for Instagram & LinkedIn.
+ Made conceptual carousels for a variety of global clients.
+ Made conceptual carousels for a variety of global clients.
April 2021
to June 2021
to June 2021
Volunteering
Crater Club, India
to December 2022
Vadodara Reads, India
to August 2024
Recognitions
London, United Kingdom
London, United Kingdom
Bangalore, India
New York, USA
Published Books
Published by Bookosmia
Published by Karadi Tales
Published by Karadi Tales
Published by Karadi Tales
Published by Karadi Tales
Education
London, United Kingdom
Graphic Branding and Identity
Bangalore, India
Visual Communication and Strategic Branding
to May 2023