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Hello hello! 👋 Hey! I’m Prarthana, a visual designer from India, now based in London.

I actually started out as an illustrator working with publishing houses back home, and eventually got into brand design, bringing my love for storytelling with me. 🥳✅
What have you been up to? I’ve just finished my MA in Graphic Branding & Identity from LCC, UAL. 

This past year I won a D&AD New Blood Award and got to be part of the New Blood Academy too. 🙈

What now?

I’m now looking for new opportunities and I love working on brand identity, visual storytelling, and creative campaigns. 👀🦄☘️



Volunteering at LDF, 2025
Alongside my name at the D&AD
New Blood Festival, 2025
My favourtie place to study - the CSM library
My last day at LCC, 2025
Pitching at VML, UK for the D&AD New Blood Academy, 2025
Ran a marathon!, 2025
Me and my camera, 2025


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Experience 
D&AD New Blood Academy D&AD, London | September 2025
+ Selected participant in a two-week programme featuring creative workshops by industry leaders. 

+ Worked at VML, UK on a live Carlsberg brief, developing and pitching a campaign in four days.

Freelance Designer India | 2022 onwards
+ Designed logos, books, brand guides, storyboards, and web pages for a range of corporate and social organisations.

Design and Marketing InternKaradi Tales, India | September 2023 to January 2024
+ Redesigned five chapter books, created audiobook packaging, and managed social media design.


Design InternKatha, India | June 2022 to July 2022
+ Collaborated with Dalit and Irular communities and a design team to create and field-test Sea of Stories, a board game educating children about local history and cultural identity.

Graphic Design InternJBDigitally, India | April 2021 to June 2021
+ Collaborated on social media graphics and conceptual carousels for global clients, creating designs aligned with client specifications and company standards.


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Volunteering  Volunteer London Design Festival, UK | 2025 Facilitated customer engagement across three busy venues of the festival.
 Creator Crater Club, India | 2022 Hosted weekly live art sessions.

Curator Vadodara Reads, India | 2023 - 2024 Organised a weekly painting and reading initiative held in parks within my hometown, Vadodara.

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Recognitions 
D&AD New Blood AcademyLondon, United Kingdom | 2025 Selected participant in the Class of 2025

D&AD New Blood AwardLondon, United Kingdom | 2025 D&AD New Blood Winner for Roku 0.0

London College of Communication, UALLondon, United Kingdom | 2024 Recipient of the UAL International Postgraduate Scholarship

Ladies, Wine and DesignLondon, United Kingdom | 2025 #womantowatch for October 2025

Site of SitesLondon, United Kingdom | 2025 Feature on the Site of Sites website

ilovecreativesLondon, United Kingdom | 2025 Website featured as an Internet Gem

Srishti Insititute of Art, Design, and TechnologyBangalore, India | 2024 Commendation for Excellence in Thesis

Metropolitan Museum of ArtNew York, USA | 2020 Honourable Mention in an Art Contest hosted by Met Teens


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Published Books 
Design and IllustrationConstitution LandPublished by Bookosmia | 2024

Chapter Illustrations  No Ticket, Will TravelPublished by Karadi Tales | 2024

Chapter Illustrations  No Nonsense Nandhini Published by Karadi Tales | 2024

Chapter Illustrations  Lost in Translation Published by Karadi Tales | 2024

Chapter Illustrations  A Big Splash Published by Karadi Tales | 2024

Chapter Illustrations  Jamuna Begs to DifferPublished by Karadi Tales | 2024

Design and IllustrationDiary of a Not-so-Popular KidPublished by Bookosmia | 2023

Design and IllustrationExtra: Extra Chromosome, Extraordinary LovePublished by Bookosmia | 2023

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Education 
 London College of Communication, UAL London, United Kingdom Master of Arts (2024 - 2025)Graphic Branding and Identity


 Srishti Institute of Art, Design and Technology Bangalore, India Bachelor of Design (2019 - 2023) Visual Communication and Strategic Branding






prarthana.merchant.work@gmail.comCVLinkedInInstagram