ROKU 0.0
A brand identity for Roku 0.0, which brings alcohol and non-alcohol drinkers together.
We designed Roku 0.0 in an inverted hexagonal bottle, inspired by Roku’s iconic hexagonal shape. The most efficient way to stack these bottles is together, and side-by-side, giving equal visibility to both drinkers.
Team
Prarthana Merchant (Strategy, Concept, Narrative, Animation, Video Editing)
Dominique Diaz (Strategy, Concept, 3D renders)
Chaitra Nataraj (Label Design)
Xiaoze Yan (Illustrations)
Yashvi Agrawal (Brand Activations)