👾 Menu


Experience 👩‍💻

D&AD New Blood Academy D&AD, London
+ Selected participant in a two-week programme featuring creative workshops by industry leaders. 

+ Worked at VML, UK on a live Carlsberg brief, developing and pitching a campaign in four days.
September 2025


Freelance Designer India
+ Designed logos, books, brand guides, storyboards, and web pages for a range of corporate and social organisations.
2022 onwards
Design and Marketing InternKaradi Tales, India
+ Redesigned five chapter books, created audiobook packaging, and managed social media design.

September 2023
to January 2024

Design InternKatha, India
+ Collaborated with Dalit and Irular communities and a design team to create and field-test Sea of Stories, a board game educating children about local history and cultural identity.
June 2022
to July 2022
Graphic Design InternJBDigitally, India
+ Collaborated on social media graphics and conceptual carousels for global clients, creating designs aligned with client specifications and company standards.
April 2021
to June 2021




Volunteering 🧽 Volunteer London Design Festival, UK Facilitated customer engagement across three busy venues of the festival.
2025

 Creator Crater Club, India Hosted weekly live art sessions.
2022

Curator Vadodara Reads, India Organised a weekly painting and reading initiative held in parks within my hometown, Vadodara.
2023 - 2024



Recognitions ☄️
D&AD New Blood AcademyLondon, United Kingdom Selected participant in the Class of 2025 2025
D&AD New Blood AwardLondon, United Kingdom D&AD New Blood Winner for Roku 0.02025
London College of Communication, UALLondon, United Kingdom Recipient of the UAL International Postgraduate Scholarship2024
Ladies, Wine and DesignLondon, United Kingdom #womantowatch for October 20252025
Site of SitesLondon, United Kingdom Feature on the Site of Sites website2025
ilovecreativesLondon, United Kingdom Website featured as an Internet Gem2025

Srishti Insititute of Art, Design, and TechnologyBangalore, India Commendation for Excellence in Thesis2024

Metropolitan Museum of ArtNew York, USA Honourable Mention in an Art Contest hosted by Met Teens2020



Published Books 💛
Design and IllustrationConstitution LandPublished by Bookosmia 2024
Chapter Illustrations  No Ticket, Will TravelPublished by Karadi Tales 2024
Chapter Illustrations  No Nonsense Nandhini Published by Karadi Tales 2024
Chapter Illustrations  Lost in Translation Published by Karadi Tales 2024
Chapter Illustrations  A Big Splash Published by Karadi Tales 2024
Chapter Illustrations  Jamuna Begs to DifferPublished by Karadi Tales 2024
Design and IllustrationDiary of a Not-so-Popular KidPublished by Bookosmia 2023
Design and IllustrationExtra: Extra Chromosome, Extraordinary LovePublished by Bookosmia 2023



Education 👩‍🎓
 London College of Communication, UAL London, United Kingdom Master of ArtsGraphic Branding and Identity
September 2024  
to September 2025

 Srishti Institute of Art, Design and Technology Bangalore, India Bachelor of Design Visual Communication and Strategic Branding
July 2019
to May 2023





prarthana.merchant.work@gmail.com