2023
Dear Mom and Dad
Issue
Young adults struggle to reflect on their evolving relationship with their parents.
Insight
There’s a generational and cultural hesitation around vulnerable conversations between parents and young adults.
Idea
Dear Mom and Dad is a picture book that uses a familiar format to hold shared stories and spark unspoken conversations.
Dear Mom and Dad, the picture book.
Reading the picture book.
Research
Plotting my primary research (interviews) and secondary research using the Five Stage Narrative.
Distilling common themes from my research.
Forming an interconnected narrative using my research analysis.
Visual Explorations
Storyboards
Testing and Printing
Dear Mom and Dad, the picture book.
The end papers of the picture book.
A spread from Dear Mom and Dad
A spread from Dear Mom and Dad.
The title on a totel bag.
Activation posters in threes showing the cover and a spread.
Illustrations from the books on stickers
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