Carlsberg 0.0
A four day campaign pitch to drive people to Irish pubs by promoting Carlsberg 0.0.
The campaign highlights the social heart of Irish pubs by showcasing pub names and locations across all collateral. It taps into the gossipy, story-led conversations that make pubs unique, amplifying them onto a bigger stage. By sharing stories of people creating the craic on Carlsberg 0.0, the campaign aims to increase sales, boost footfall to pubs, and strengthen Carlsberg’s brand connection by celebrating its audience as they are.
Team
Prarthana Merchant (Concept + Visual Design)
Trang Nguyen (Strategy + Concept)
Isabella Arecco (Concept + Visual Design)
Aditya Rane (Concept + Visual Design)