As the sole in-house designer, I worked across the brand’s digital and retail touchpoints, designing campaigns, packaging, digital content and in-store communicaitons.
Kyle Meeser [Marketing Lead]
Daniel Rhodes [Content]
Campaign Assets
UI
Print & Digital
Socials
IN-STORE MENUS
MINI IDENTITIES - LAUNCHES AND EVENTS
Organic Smoothies - Launch
Brief - Develop a visual identity for the new Organic Smoothies menu that communicates the range's organic, health-forward positioning.
Brief - Develop a visual identity for the new Organic Smoothies menu that communicates the range's organic, health-forward positioning.
Midsummer Drinks - Launch
Brief - Develop a clearly summer-coded identity for a new Midsummer drinks menu.
Exploration - I explored three different ways to visualise summer: summery stripes; a more premium and pared-back approach; and the most playful of the three, a curved identity with little suns woven in to emphasise the season.
Brief - Develop a clearly summer-coded identity for a new Midsummer drinks menu.
Exploration - I explored three different ways to visualise summer: summery stripes; a more premium and pared-back approach; and the most playful of the three, a curved identity with little suns woven in to emphasise the season.
Japanese Cocktail Night - Event
Brief - Develop a fun, Japan-inspired identity for an event that reflects the experimental and authentic nature of the brands STORRD was collaborating with.
Exploration - I explored this brief through several directions: some leaned into a more traditional feel through left-to-right script treatments, others embraced minimalism to mirror the identity of one of the collaborating brands, and others kept that minimalism but brought in fun through colour.
Brief - Develop a fun, Japan-inspired identity for an event that reflects the experimental and authentic nature of the brands STORRD was collaborating with.
Exploration - I explored this brief through several directions: some leaned into a more traditional feel through left-to-right script treatments, others embraced minimalism to mirror the identity of one of the collaborating brands, and others kept that minimalism but brought in fun through colour.
Wine, Pasta & Music Night - Event
Brief - Develop a fun, energetic identity for the Wine, Pasta & Music event that sits alongside three distinct participating brands, and shows the relaxed and fun nature of the event.
Brief - Develop a fun, energetic identity for the Wine, Pasta & Music event that sits alongside three distinct participating brands, and shows the relaxed and fun nature of the event.
UI DESIGN
Loyalty Mobi Site
Brief - Develop a friendly, engaging design for the loyalty app that makes rewards feel satisfying and easy to track, while fitting seamlessly into the everyday grocery shopping experience.
Brief - Develop a friendly, engaging design for the loyalty app that makes rewards feel satisfying and easy to track, while fitting seamlessly into the everyday grocery shopping experience.
Self-Checkout UI
Brief - Design a self-checkout UI that makes scanning, paying, and completing a transaction fast and frictionless, while reflecting STORRD's premium, playful brand personality.
Brief - Design a self-checkout UI that makes scanning, paying, and completing a transaction fast and frictionless, while reflecting STORRD's premium, playful brand personality.