Khyati Patel [Design Advisor, BTG Studios]
Client:Anjani Kapoor [Co-founder, For Love of Water]Rammohan Paranjape [Co-founder, For Love of Water]
Brand Identity
Packaging
Brand Guidelines
For Love of Water is an Indian swimwear brand built around playfulness; bringing a fun, expressive character to a category that often feels overly serious.
Developed during the first cohort of The Foundery, a 90-day business incubator, the challenge was to create an identity that could capture the many forms of water while expressing the joy and freedom of being around it.
Water is one of the few places where the rules of everyday life don't quite apply. You can float, splash, dive, play and simply let go of all your troubles on land.
Route 1 - Water in all it’s formsThe first route explored the diversity of water - from waves and ripples to pools, puddles and the sea. Each form was translated into a distinct pattern, creating a visual language that could capture the many personalities of water.
The final direction combined Route 1 (Water in all it’s forms]'s system of patterns, each inspired by a different form of water, with Route 2 [Water as a friend]'s playful and friendly logotype. This created a flexible identity that could shift and adapt while retaining a distinct sense of personality.