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BUSY BREAKFAST CLUB
An on-the-go breakfast brand for busy people.
Team: Prarthana Merchant (Strategy, Illustrations, Brand Identity)Neha Dargar (Strategy)
Gayatri Gundu (Strategy)
Mira (Strategy)
Outcomes:
PackagingBrand Identity
Campaign
In a market saturated with loud, gym-centric healthy food branding, Busy Breakfast Club was created as a more elegant alternative. 

The packaging works like an accessory. It is easy to clip on and carry, without adding to all that the busy hustler is already carrying in their hands.     



Inspired by scarves, the brand uses colour, pattern, and visual detail to make the packaging feel like an accessory.


Busy Breakfast Club’s logo is directly inspired by designers’ marks on scarves.

















Process

I explored both vector and raster directions. While vectors read as more commercial, rasters felt more artistic. Since the packaging needed to feel like an accessory, I went with the illustrative approach.



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DEAR MOM AND DAD





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