Busy Breakfast Club makes it easy to carry a healthy breakfast. Hustlers can clip on their choice of breakfast like an accessory, keeping their hands free for everything else they’re carrying.
Designed as an accessory, the brand draws inspiration from scarves, rich in colour, pattern, and visual expression.
Busy Breakfast Club’s logo is directly inspired by designers’ marks on scarves.
Process
I tried both vector and raster versions for Busy Breakfast Club. The vectors felt more commercial, while the rasters felt more artistic.
Because I wanted the packaging to feel like something one could accessorise with, I went with the more illustrative option.