Busy Breakfast Club — Prarthana Merchant's Portfolio

BUSY BREAKFAST CLUB

How do we make sure busy people don’t skip their breakfasts?

Team: Prarthana Merchant (Strategy, Illustrations, Brand Identity)Neha Dargar (Strategy)
Gayatri Gundu (Strategy)
Mira (Strategy)

Outcomes:
PackagingBrand Identity
Campaign

The Issue:

Breakfast is often sacfricied first when mornings become rushed. How do we make sure busy people don’t skip their breakfasts?

The Insight:

For people constantly on the move, breakfast options are rarely designed for the way they actually carry things through their day.

The Idea:

What if on-the-go breakfast was accessorisable?

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