ROKU 0.0
Creating a brand identity for Roku 0.0, by making drinking inclusive for both alcohol and non-alcohol drinkers. Team: Prarthana Merchant (Strategy, Narrative, Motion, Design) Dominique Diaz (Strategy, Concept, 3D renders)
Chaitra Nataraj (Label Design)
Xiaoze Yan (Illustrations)
Yashvi Agrawal (Brand Activations]
Outcome:
Brand Identity






Play the video for the Issue, Insight and Idea :)

Front Label

Back Label