MAD BATCH FLAVOURED POPCORN Project developed during my internship with Bloom, LondonAn experimental popcorn brand, known for it’s wild flavour launches. Team:
Prarthana Merchant Outcomes: Brand Identity
Packaging
Socials
The brand name MAD Batch refers directly to the experimental nature of the brand. To visually depict this message, I wanted the brand name to be written like a quick label made with masking tape.
Flavour Launch 1: Hot Honey I began by experimenting with different iconography that conveyed the spice and sweetness of the Hot Honey flavour.