2025

Roku Zero

Issue

How might we brand a non-alcoholic alternative to Roku Gin for Gen Z, who will have the largest number of non-alcohol drinkers? 

Insight

Non-alcohol drinkers often don’t feel equally represented in drinking environments.

Idea

We designed Roku Zero in an inverted hexagonal bottle, inspired by Roku’s iconic hexagonal shape. 

The only way to stack these bottles, is together, and side by side, giving equal visibility to both drinkers. 

TeamPrarthana Merchant, Dominique Diaz, Chaitra Nataraj, Yashvi Agrawal, Xiaoze YanContributionStrategy, Label Design, Video Editing,
Project Management
A video explaining our concept for Roku Zero.


The most efficient way to stack the Roku and Roku Zero bottles is side by side on pub shelves, giving both equal visibility and drinkers easy choice between the two.
 



Roku and Roku Zero stacked on pub shelves.


The Roku Zero bottle is an inverted hexagon, maintaining the iconic six-sided form of the original Roku bottle, but with a twist. 



A top view of the bottle shapes of Roku and Roku Zero.


The inverted hexagonal shape is also reflected in the label design. 



The label of Roku Zero



Roku Zero will be launched at a Sakura Festival in London to honour Suntory’s and Roku’s Japanese heritage. 


Roku and Roku Zero at it’s launch at a Sakura Festival in London.

The Roku Zero bottle from different angles.

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