2025

Solved

Issue

64% of shoppers look visibly confused and experience decision fatigue. (Observational Research)

Insight

People feel guilty when consuming indulgent food. (Mintel)

Idea

What if a consciously indulgent brand placed itself right in that discomfort, not to explain itself, but to offer calm, joy, and relief when it’s needed most?



Brand Name

Brand Positioning

Brand Positioning in Grocery Stores

Tone of Voice

Copy Examples

The composition of graphic elements for Solved


Colour Palette and Typefaces

Packaging



Brand Positioning in Retail Environments

Brand Positioning in Online Spaces


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