2023

Dear Mom and Dad


Issue

Young adults struggle to reflect on their evolving relationship with their parents.

Insight

There’s a generational and cultural hesitation around vulnerable conversations between parents and young adults. 

Idea

Dear Mom and Dad is a picture book that uses a familiar format to hold shared stories and spark unspoken conversations.

Dear Mom and Dad, the picture book.

Reading the picture book. 


Research


Plotting my primary research (interviews) and secondary research using the Five Stage Narrative. 

Distilling common themes from my research.

Forming an interconnected narrative using my research analysis.  

Visual Explorations


Storyboards
Testing and Printing




Dear Mom and Dad, the picture book.

The end papers of the picture book. 

A spread from Dear Mom and Dad

A spread from Dear Mom and Dad.

The title on a tote bag.

Activation posters in threes showing the cover and a spread.

Illustrations from the books on stickers


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