BAKERY MASCOT
Project Developed with Bloom, London
Creating a mascot for a Bakery run by a British and Chinese duo, in London.  Team: Prarthana Merchant (Mascot)

Outcomes:
Mascot Design

The concept was to develop a mascot embodying English charcteristics in the Chibi or Kawaii style to bring the duality of the Bakery’s English and Chinese heritage.


Route 1: Inanimate Objects turned Mascots
A selection of Chinese and English cultural icons, baking tools, and ingredients personified in the Chibi and Kawaii Style to brainstorm mascots.





Route 2: Animals turned Mascots
A selection of Chinese and English cultural icons, baking tools, and ingredients personified in the Chibi and Kawaii Style to brainstorm mascots.




Route 3: Human Mascots
A selection of Chinese and English cultural icons, baking tools, and ingredients personified in the Chibi and Kawaii Style to brainstorm mascots.