Hello, I am Prarthana Merchant, 
an Illustrator turned Brand Designer.

Also a D&AD New Blood Winner &
D&AD New Blood Acadder :))

DUMB LIFE

A community-led branded campaign for Gen Z who want to act against their phone addiction.

ROKU 0.0

A brand identity for Roku 0.0, which brings alcohol and non-alcohol drinkers together.

Carlsberg 0.0

A four day campaign pitch to drive people to Irish pubs by promoting Carlsberg 0.0.

Busy Breakfast Club

An on-the-go breakfast brand, for busy people.

Dear Mom and Dad

A brand promoting vulnerability between young adults and their parents.

Publishing Works

A collection of my work in the children’s book publishing industry in India.